9 Ways to Repurpose Old Content to Improve SEO

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This entry was posted in SEO on by .

There’s no doubt that creating new content is essential for SEO. 

However, recycling old content can also be a valuable strategy for improving your website’s professional search engine optimization ranking. 

By editing and repurposing older posts, you can give them a fresh new look and improve their searchability. 

In this blog post, we’ll explore how to recycle old content and make the most of its SEO potential.

Here are six ways to repurpose old content that will make Google take notice and reconsider your ranking position.

1 – Identify pages on your website that have low traffic or haven’t been updated in a while

These pages may be good candidates for repurposing, as they likely aren’t performing well and could use a refresh.

To find these pages, you can use Google Analytics or another web analytics tool to pull data on pageviews and time since last update.

Then, update the content

Once you’ve identified which pages you’d like to update, it’s time to actually make the changes.

Start by reviewing the content on each page. Are there any outdated statistics or information that needs to be updated? Is the language clear and easy to understand? Could the overall message be stronger?

Make whatever changes you feel are necessary, keeping good SEO in mind. In addition to updating the actual content of the page, you may also want to consider:

  • Adding new visuals, like images or infographics
  • Embedding videos or other rich media
  • Breaking up long blocks of text into smaller paragraphs
  • Adding new headings and subheadings
  • Incorporating relevant keywords throughout the content

Most importantly, rewrite the content to make it more relevant and engaging for your audience.

There are a few different ways you can go about doing this:

  1. Update the information in your old content to make sure it’s still accurate.
  2. Expand upon the topics covered in your old content to provide more depth and detail.
  3. Create new spin-off pieces of content that build upon the ideas in your old content.

By taking the time to repurpose old content, you can ensure that it’s still helping you achieve your professional search engine optimization goals. Not only will this improve your website’s ranking in search engines, but it will also help you attract and engage more readers.

If you’re not sure where to start, try taking a look at some of your most popular pieces of content. These are the ones that are already getting a lot of traffic and engagement, so they’re likely to be the most beneficial to you in terms of SEO. From there, you can brainstorm ways to make them even better.

Remember, when it comes to SEO, quality is always better than quantity. So don’t feel like you need to churn out a ton of new content; just focus on making the existing content you have as strong as possible.

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Teach your team to update old content

2 – Optimize your title and meta data

Once you’ve updated the actual content on the page, it’s time to optimize the title and meta data. This is what will show up in search results, so it’s important to make sure it’s attention-grabbing and accurately reflects the content on the page.

Your title should be 50-60 characters long and include your target keyword. The meta description should be 155 characters or less and also include a different target keyword.

3 – Promote your content

Just because you’ve updated an old piece of content doesn’t mean people will automatically find it. You’ll need to do some promotion to make sure it gets in front of your target audience.

There are a number of ways you can promote your content, including:

  • Sharing it on social media
  • Emailing it to your list
  • Linking to it from other pages on your website
  • Guest posting on other websites and linking back to your repurposed content
  • Promoting it with paid ads

By taking the time to repurpose old content, you can give it new life and improve your SEO at the same time. By updating the actual content and optimizing your title and meta data, you can make sure your repurposed content is more relevant and visible to your target audience. 

And by promoting it through various channels, you can drive more traffic to your website and increase your chances for improved conversion rate optimization.

4 – Add new images, infographics, or videos to break up the text and add visual interest

If your piece is mostly text, consider adding new images, infographics, or videos to break up the text and add visual interest. You can also use internal links to other relevant content on your site to keep readers engaged.

Don’t forget to update your title and meta description to reflect the new content and keywords you’re targeting. And if you’re making significant changes, it’s always a good idea to run your updated content by Google Search Console to make sure there are no negative consequences.

By following these tips, you can easily repurpose old content and give it new life – while also improving your SEO in the process.

5 – Optimize the page for keywords that are relevant to your business

When you’re creating or updating a page on your website, be sure to include relevant keywords that are associated with your business. This will help improve the visibility of your website in search engine results pages (SERPs).

“If you want your page to rank higher in SERPs, it’s important to keep the content fresh and up-to-date,” explains Brad Weber, Founder and CEO of the Avita Group, a five-star rated digital marketing Calabasas based agency. “One way to do this is to regularly update the page with new information, such as blog posts, infographics, or videos.”

6 – Make sure the page loads quickly

A slow loading page can frustrate users and cause them to leave before they even have a chance to see your content. Make sure your page loads quickly by optimizing the images and code. 

You can also use a content delivery network (CDN) to help improve loading times.

7 – Add new content regularly

Adding new content to your website on a regular basis is a great way to keep people coming back for more. Not only will this help improve SEO, but it will also provide visitors with fresh, relevant information that they’re likely to find useful.

By following these tips, you can help improve the SEO of your website and attract more visitors.

8 – Share the content on social media platforms like Twitter, Facebook, and LinkedIn

Make sure to post the content on social media platforms like Twitter, Facebook, and LinkedIn. This will help you get more exposure and traffic to your website.

In addition, you can use social media to generate new ideas for your old content. For example, if you have an old blog post that didn’t get much traction, you can share it on social media and ask your followers for their thoughts.

This can give you new ideas for how to repurpose the content.

It’s also a good idea to include social sharing buttons. This makes it easy for users to share your content by including social sharing buttons on your page. This will help increase the reach of your content and potentially attract new visitors to your website.

Finally, don’t forget to use hashtags! 

Hashtags are a great way to get your content seen by more people. Use relevant hashtags that will help people find your content.

9 – Monitor the results and make changes as needed

It’s important to keep an eye on your results and make changes as needed. Sometimes, what works for one piece of content may not work for another. That’s why it’s important to experiment and see what works best for your particular situation.

If you’re not seeing the results you want, don’t be afraid to try something new. The worst that can happen is that you’ll have to go back to the drawing board and start again. But chances are, if you keep at it, you’ll eventually find a system that works well for you and your business.

When it comes to SEO, there’s no one-size-fits-all solution. But by repurposing old content and using it in new ways, you can give your business a boost in the search engine rankings. 

So don’t let your old content go to waste – put it to work for you and watch your business grow!


Avita Group is a digital marketing firm based in Calabasas, California. We specialize in organic Search Engine Optimization (SEO), Pay Per Click (PPC) campaign management, Online Reputation Management (ORM), website creation and conversion optimization. 

The Avita Group team boasts a collective experience of over 25 years in the industry and has worked with a variety of multi-million dollar companies to help them improve their ROI, build better brand awareness, and mitigate negative online reviews and results.

Contact us today for a free consultation.