Digital Marketing for Lawyers | Avita Group

Law Firm SEO Services

Looking to increase your retainers?

Avita Group has decades of experience working with law firms in all specialities to create more leads and close more new clients.

Specializing in:

  • Family Law Digital Marketing
  • Personal Injury Law SEO
  • Bankruptcy Law SEO
  • Real Estate Law SEO
  • Adoption Law SEO
  • Labor Law SEO
  • Divorce Law SEO
Statue of blind justice in front of google reviews on computer screen

What is Family Law Digital Marketing?

Digital marketing for law firms involves a multifaceted approach to attract, engage, and convert potential clients.

Here are the key aspects of the strategies that Avita Group provides for small, medium and large law firms:

Search Engine Optimization SEO for Lawyers

Importance: SEO services for law firms are critical to help improve your visibility across all search engines, especially Google. High visibility increases the likelihood that potential clients will find your firm when searching for legal services.

Key Components:

  • Keyword Research: Identifying and targeting keywords that potential clients are using to search for legal services.
  • On-Page SEO: Optimizing website content, meta descriptions, headings, and images to make it more search engine friendly.
  • Off-Page SEO: Building high-quality backlinks from reputable websites to enhance domain authority for your firm.
  • Local SEO: Optimizing for local search results, or local SEO for lawyers, including managing your Google Business Profile listings and acquiring local citations and reviews.
  • Technical SEO: Ensuring the website is mobile-friendly, has fast loading speeds, and a secure (HTTPS) connection.

Content Marketing

Importance: Content marketing helps establish the law firm as an authority in the legal field, educates potential clients, and improves SEO.

Key Components:

  • Blogging: Regularly publishing articles on relevant legal topics to attract and inform potential clients.
  • Video Content: Creating videos that explain legal concepts, introduce your firm’s lawyers, and provide testimonials.

Here is one video Avita Group produced for a Los Angeles-based Family Law firm.

Social Media Marketing

Importance: Social media platforms can increase brand awareness, engage with potential clients, and drive traffic to the law firm’s website.

Key Components:

  • Platform Selection: Choosing the right social media platforms for lawyers where the target audience is most active. We have found the greatest lead-generating success by focussing on LinkedIn B2B marketing strategies for our attorney clients.
  • Content Sharing: Posting regular updates, sharing legal blog posts, and engaging with followers.
  • Advertising: Using targeted ads to reach specific demographics and geographic areas where potential clients live.

Pay-Per-Click Marketing Services

Importance: Pay-per-Click campaigns can drive immediate traffic to the law firm’s website, targeting potential clients who are actively searching for legal services.

Key Components:

  • Google Ads: Creating ads that appear in search results for relevant legal-related keywords.
  • Social Media Ads: Running ads on social media platforms to reach a broader audience. Avita Group has years of experience as a LinkedIn ads expert.
  • Retargeting: Displaying ads to users who have previously visited the law firm’s website.

Email Marketing for Law Firms

Importance: Email marketing helps nurture leads, keep clients informed, and maintain ongoing communication with potential clients.

Key Components:

  • Newsletter Campaigns: Sending regular updates, news, and blog posts to subscribers.
  • Automated Email Sequences: Creating email series for new leads, providing them with valuable information, and guiding them through the decision-making process.

Reputation Management for Lawyers

Importance: Maintaining a positive online reputation is crucial as potential clients often rely on reviews and testimonials when choosing a law firm. In addition, effectively responding to negative online reviews is also crucial to building trust with your potential clients.

Key Components:

  • Review Management: Encouraging satisfied clients to leave positive reviews on platforms like Google, Yelp, and legal directories like Avvo, FindLaw, and Martindale-Hubbell.
  • Addressing Negative Feedback: Responding professionally to negative reviews and resolving any issues.

Website Design and Conversion Optimization

Importance: A law firm’s website is often the first point of contact for potential law firm clients. A well-designed website that converts visitors into leads is essential.

Key Components:

  • User Experience (UX): Ensuring the website is easy to navigate, with a clean and professional design.
  • Mobile Responsiveness: Making sure the website functions well on mobile devices.
  • Clear Call-to-Actions (CTAs): Using prominent CTAs to encourage visitors to contact the firm, schedule consultations, or sign up for newsletters.
  • Landing Pages: Creating dedicated landing pages for different services to improve conversion rates. Like outlining all your “Areas of Expertise” or “Practice Areas”.
  • Trust Signals: Including client testimonials, case studies, and accreditations to build trust with potential clients – an obvious and absolute must for legal firms.
By integrating these SEO for lawyers and other digital marketing tips, law firms can effectively reach their target audience, build their brand, and convert clicks into clients.

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How SEO Services for Law Firms Increase Revenues

Higher search rankings = Increased website visitors

Increased website visitors = Increased leads

Increased leads = New clients = Revenue growth

Avita Digital Testimonials

  • “Our revenues increase consistently year over year.
    Working with Avita Digital has been exceptional on both a professional and personal level. Our revenues increase consistently year over year due to their online marketing efforts and experience. You treat us like we are your only client. Thank you so much for everything.”

  • With Avita Digital…search traffic to our site has doubled our leads and conversions in just three months.

  • I can’t thank you enough for successfully working our organic search and creating new website content every month to increase our rankings.

  • Since we started working with Avita Digital, our website  has significantly increased our keyword presence from an average location of page three to page one.

  • If you’re seeking effective reputation management then I strongly recommend Avita Digital.

Why Work With Avita Group?

For over 30 years the Avita Group team has developed a proven, proprietary method of identifying a law firm’s ideal demographic and then strategizing the ways of finding those targets and converting them to clients.

Proprietary 7 Steps to Reach the Digital Summit

Detailed Step-by-Step System Process

Thorough discovery & analysis of competitors behaviors, trends and keywords. Finding keywords to target. Client website analysis for conversion optimization.

Set up all internal analytical tools, Google tools & tracking tools. Also, Google ads if using PPC.

Identifying initial pain points (low-hanging fruit) and long-term goals.

Attack initial pain points thru on page titles and meta descriptions, blog updates, SEO, reviews, etc.

Prioritize long-term strategies & goals. (Ongoing SEO, PPC, Social, Video, Email, Guest Posts, etc.)


Long-term strategies put into action. Weekly and monthly analysis and client interaction to stay abreast of plans and progress.


  • Success
  • United
  • Maximizing ROI
  • Measurable Results
  • Innovate
  • Transformation

Free Web Consultation

What makes Avita Digital’s SEO skills different from others?

1. Decades of SEO Dedication

At Avita Digital, our goal is to make SEO, which can be complicated and overwhelming, as easy to understand for our clients. We start with establishing a single contact who will manage your project every day and answer every one of your questions.

We will get to know you and fully understand your business’s unique needs. We have a deeply-rooted inherent interest in working with you like a partner who is fully engaged to make sure you see results and success.

2. Passionate Customer Focus

Avita Digital resoundingly believes in focus on our clients and making each one feel as if they are our top priority. We want our clients to feel that they are in trusted hands who are always looking out for their best interests.

We are not content with cashing a monthly check and doing just the basics of SEO. We remain transparent in our dedication to each client to show how we approach your SEO needs and report the progress we are making in our ongoing strategy.

3. Transparent Reporting

Our custom, detailed reporting measures include:

Monthly reports from Google and other SEO tools that provide an in-depth view of your progress and ROI.

Regularly updated keyword rankings.

Progress reports highlighting the SEO actions we’re taking to keep you in the loop of our methodology.

Let’s Talk

“It has been a pleasure working with Avita Group. They built a wonderful new website that has boosted our professional online presence. We see an increase in visitors and clients contacting our firm. We now rank near the top or at the top of rankings in our area. Search traffic to our site has doubled our leads and conversions in just three months. They’re also hockey fans which makes them both partners and friends in my book.”

– Leon B., Senior Partner, Family Law Firm

Avita Group’s Unique SEO Services for Law Firm

What Is Family Law Digital Marketing

Digital marketing for law firms involves using online channels and strategies to promote legal services, attract potential clients, and build a strong online presence. This type of marketing is tailored to meet the unique needs and regulatory requirements of the legal industry. Key components of digital marketing for law firms include:

1. Website Optimization

  • Responsive Design: Ensuring the website is mobile-friendly and accessible on all devices.
  • User Experience (UX): Creating a site that is easy to navigate, visually appealing, and provides valuable information.
  • SEO (Search Engine Optimization): Implementing strategies to rank higher in search engine results for relevant keywords, such as “personal injury lawyer” or “family law attorney.”

2. Content Marketing

  • Blogging: Writing articles on legal topics that provide value to potential clients and establish the firm as an authority.
  • Video Content: Creating videos explaining legal concepts, client testimonials, or firm introductions.
  • Whitepapers & Ebooks: Offering in-depth guides on legal issues in exchange for contact information.

3. Search Engine Marketing (SEM)

  • Pay-Per-Click (PPC) Advertising: Running ads on platforms like Google Ads to appear in search results for targeted keywords.
  • Local Service Ads: Using platforms like Google Local Services to target clients in specific geographical areas.

4. Social Media Marketing

  • Platforms: Using LinkedIn, Facebook, Twitter, and Instagram to connect with potential clients and other professionals.
  • Content Sharing: Posting updates, legal tips, case studies, and engaging with followers.

5. Email Marketing

  • Newsletters: Sending regular updates, news, and informative content to a list of subscribers.
  • Drip Campaigns: Automating email sequences to nurture leads and guide them through the client journey.

6. Online Reputation Management

  • Reviews and Testimonials: Encouraging satisfied clients to leave positive reviews on platforms like Google My Business and Yelp.
  • Managing Negative Feedback: Responding to and addressing any negative reviews or feedback promptly and professionally.

7. Analytics and Reporting

  • Tracking Performance: Using tools like Google Analytics to monitor website traffic, user behavior, and conversion rates.
  • Adjusting Strategies: Continuously refining marketing efforts based on data insights to improve effectiveness.

8. Legal Directories and Listings

  • Online Directories: Ensuring the law firm is listed on legal directories such as Avvo, FindLaw, and Martindale-Hubbell.
  • Optimizing Listings: Providing complete and accurate information, including contact details, practice areas, and client reviews.

9. Client Relationship Management (CRM)

  • CRM Tools: Using software to manage client interactions, track leads, and streamline communication.

10. Compliance and Ethics

  • Adhering to Regulations: Ensuring all marketing efforts comply with legal advertising rules and ethical guidelines set by the relevant bar associations.

What Are the Benefits of Digital Marketing for Law Firms

  • Increased Visibility: Enhanced online presence helps potential clients find the firm more easily.
  • Cost-Effective: Digital marketing can be more affordable and measurable compared to traditional advertising methods.
  • Targeted Reach: Ability to target specific demographics, locations, and interests to attract the right clients.
  • Measurable Results: Trackable metrics allow firms to see what strategies are working and adjust accordingly.

By leveraging these digital marketing strategies, law firms can effectively reach and engage potential clients, build trust and credibility, and ultimately grow their practice.

Why is Digital Marketing Important for Law Firms?

Digital marketing is essential for law firms because it helps them reach potential clients who are searching for legal services online. It enhances visibility, builds credibility, and allows firms to target specific demographics and locations, ultimately leading to increased client acquisition and retention.

What Are the Key Components of an Effective Digital Marketing Strategy for a Law Firm?

Key components include:

  • SEO: Optimizing the law firm’s website to rank higher in search engine results.
  • PPC Advertising: Running targeted ads on search engines and social media platforms.
  • Content Marketing: Creating valuable content, such as blog posts, articles, and videos.
  • Social Media Marketing: Engaging with potential clients on platforms like LinkedIn, Facebook, and Twitter.
  • Email Marketing: Sending newsletters and updates to a subscriber list.
  • Local SEO: Ensuring the firm appears in local searches and directories.

How Can SEO Benefit a Law Firm?

SEO helps a law firm’s website rank higher in search engine results pages (SERPs) for relevant keywords. This increased visibility leads to more organic traffic, which can result in more inquiries and clients. Effective SEO also builds credibility and trust, as users tend to trust firms that appear at the top of search results.

What Type of Content Should Law Firms Create for Their Digital Marketing Efforts?

Law firms should create a variety of content, including:

  • Blog Posts: Informative articles on legal topics and common client questions.
  • Case Studies: Success stories showcasing the firm’s expertise.
  • Videos: Explainers, interviews, and client testimonials.
  • Infographics: Visual representations of legal processes or statistics.
  • E-books/Whitepapers: In-depth guides on specific legal issues.

How Does PPC Advertising Work for Law Firms?

PPC advertising allows law firms to place ads on search engines and social media platforms and pay only when someone clicks on the ad.

These ads can target specific keywords, demographics, and geographic locations, making it easier to reach potential clients who are actively searching for legal services.

What Role Does Social Media Play in a Law Firm’s Digital Marketing Strategy?

Social media helps law firms engage with current and potential clients, share informative content, and build their brand. Platforms like LinkedIn are particularly useful for professional networking, while Facebook and Twitter can be used for broader engagement and showcasing the firm’s personality and values.

How can Law Firms Measure the Effectiveness of Their Digital Marketing Efforts?

Law firms can measure effectiveness using various metrics, such as:

  • Website Traffic: Number of visitors and page views.
  • Conversion Rate: Percentage of visitors who take a desired action (i.e. filling out a contact form or making a phone call).
  • Lead Generation: Number of new leads acquired.
  • Engagement: Likes, shares, and comments on social media posts.
  • SEO Rankings: Position of the website for targeted keywords.
  • Return on Investment (ROI): Revenue generated from marketing efforts compared to the costs.

What Are Some Common Mistakes Law Firms Make in Digital Marketing?

Common mistakes include:

  • Ignoring SEO: Not optimizing their website for search engines.
  • Poor Website Design: Having a website that is not user-friendly or mobile-responsive.
  • Lack of Content: Failing to create and update informative content regularly.
  • Neglecting Analytics: Not tracking and analyzing marketing performance.
  • Inconsistent Branding: Inconsistency in branding and messaging across different platforms.

Avita Digital’s Culture & Values

We are committed to honesty and personal accountability in everything we do for you.

Ready to chat about how our Family Law SEO services can grow your business?

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