SEO Success at Sea
Fantasea Yachts was looking to build its visibility and brand name for high-end celebrations and special-event parties aboard a luxurious, multi-million yacht in the Southern California seas.
Working with a previous digital marketing company, Fantasea’s cost per acquisition on Google Ads was far above their target goals. It was not optimal.
Avita Digital was able to improve the target costs within the first 30 days of taking over the account. With even deeper optimization, the Google Ads campaign continues to generate new leads and conversion rates that exceed the business’s expectations.
Combining PPC with local geo-targeted SEO, the average Cost Per Acquisition continues to improve year after year.
Part of the overall success of this campaign can be attributed to revamping of their previous website by optimizing the site for search and also dramatically improving the Calls to Action and overall Conversion Rate Optimization.
This was an iterative process to improve the overall site health with enhanced page speed, the addition of multi-dimensional video tours, and the installation of tracking software to better analyze sales phone calls and lead tracking. SEO continues to improve with meta tag updates as well as monthly additional blog uploads and content updates.
Daniel G., President, FantaSea Yachts