SEO, or search engine optimization, is the process of improving the ranking of a website for search engines.

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This can be done through optimizing the content on the website, improving the backlinks to the website and other techniques.

A good way to start to improve your SEO, is knowing what is working for your competitors and how to replicate their successes.

To that end, a successful SEO strategy involves both on-page and off-page strategies

Off-page SEO strategies focuses on the creation and maintenance of your Guest Post portfolio where you reach out to other relevant and related websites to write about your website and link to you.

The more relevant and authoritative websites that write about your product or service and links to your site, the more Google views you as an authority in your category. That authoritative view will often be rewarded with higher rankings.

On-page SEO focuses on the technical SEO aspects such as meta tags and the placement of keywords in blogs and static pages. You must take a serious on-page SEO plan for high-ranking search engine results.

And that plan is constantly changing as Google’s algorithms continue to evolve and change what’s important in terms of rankings juice.

In this article, we will discuss what is on-page SEO strategy and how you can optimize your website for better search engine rankings.

How to create on-page SEO content?

Using keywords to promote your website first requires defining the target words or phrases that you hope to rank for.

There are many tools available such as Ahrefs and SEMRush to help you find the right keywords.

However, if you’d rather focus on building your business and not hunting down the best keywords to target, you’re better off finding a local digital marketing agency that can help you do the heavy lifting of finding the right keywords and phrases to target.

Use the target keyword early on

When writing a blog or any page on your website, you need to use the target keyword near the opening of the piece.

Ideally in the first paragraph or two.

If possible, using the keyword in the article’s title, meta description and in the piece’s headlines is also a good way to enhance your search rankings.

This indicates to Google that this keyword is a primary subject on the website and tells the user they are in the correct place.

Consider how people search online.

A person can quickly browse a search and leave when he doesn’t feel the website is relevant.

Making an effective introduction with your keywords right away keeps your audience from bouncing and leaving your site.

Content is king

Publishing something unique is the perfect place to start. Your content should be valuable, informative, entertaining and educational.

It also helps if the content is robust in length. Ideally the best blogs that get Google’s attention are at least 1500 words in length.

Write unique and quality SEO content

Having used a keyword in the opening of the text on a page, it’s important to write quality, relevant content to the subject at hand.

How can I ensure the quality of my SEO content?

Is it unique?

Is it educational and informative?

Does it provide value to the user’s experience and make him want to read other pages on your site?

Your content should try to offer a new idea or concept rather than distributing information that simply repeats something that already exists.

Oh, and plagiarism is an absolute no no. When writing new or even refurbished content, always use a plagiarism tool to help determine whether this content already appears on someone else’s website.

Write readable text

Although readability is NOT the main ranking factor you should consider when optimizing an online presence. The reason why the text is able to be read by the web is because Google and users understand it, thereby improving SEO.

Make sure the text is organized in its layout and try to break up paragraphs into short easy-to-digest blocks of text rather than stuff a dozen sentences into one long block.

Title tags and meta descriptions

Meta Tags are an essential element in web search engines – particularly page titles. All webpages have their own tags that appear in the search results as headlines or titles.

Consider your title tag a crucial element for SEO.

This helps search engines get a clear picture of your web page content. Admittedly, the more often keywords appear in the title tags, the greater its influence on search engines.

A meta description describes a brief summary of a page appearing in a search results page. Both help search engines understand the content of pages. Title tags are mainly an online search engine optimization ranking factor, while meta descriptions are not.

Both title and meta description determine how or why a user actually clicks on a website.

The science of using keywords is crucial to achieving higher search rankings

Keyword frequency

Keyword frequencies are the frequency at which your keywords appear in your article. Google has no evidence of using the same phrase several times to help. But some SEO experts who have done this know this strategy works well.

Consider using a keyword just once on a page versus ten times. In some instances, the more times Google sees the keyword used appropriately in an article, the more Google will have greater confidence in the topic and authority of that page.

But other times over use of a keyword will be seen as “stuffing” by Google – in essence just using the keyword over and over – not to provide value for the viewer experience – but to simply try to manipulate your rankings.

“In those cases Google will punish your work,” according to Brad Weber, CEO of the Avita Group, a five-star rated digital marketing firm in Calabasas, California.

Headers improve on-page SEO

Adding header text to a page is helpful for SEO. This helps users easily find your content. When visitors come in contact with the text on their website, they tend to have little interest in the information they are referring to.

Multiple headers assist in capturing the information quickly improving the user experience. The second feature is that the sub-heading helps Google learn what’s in the site. When designing headings, use an H2-type title or key phrase.

Depending on the context, include the primary keyword again in the header.

Internal linking

In search engine optimization, internal links are essential as they allow Google to analyze a site’s relationship with itself. The extensive internal link structure reinforces context and relevance, and enhances scholarly depth.

So be sure to link a new blog to older blogs with anchor text that’s obviously relevant to that older blog’s premise.

Use external (outbound) links

It’s especially important to link to websites that Google will see as an authority on your subject. And be sure that the anchor text that provides the link actually goes to a site that has content relevant to what that text was offering.

For example, if a sentence in a blog article about legal marketing reads, “It’s important for a law firm to seek out local SEO for lawyers to best rank in Google,” that link better go to a post about SEO for lawyers and not to a piece about how to fly a kite.

When it comes to on-page strategies that will help your site rank higher in Google, feel free to reach out to web conversion experts that will help guide you through the best practices to harvest more leads and turn them into customers.

What Is On-page SEO?