Good Search Engine Optimization (SEO) can have a significant impact on your website’s conversion rate.
The key is attracting the right audience for the product or service that your company provides.
If your business is making fine chocolates, you wouldn’t want to focus on generic keywords like “candy” or “sugar treats”. Sure you’ll get a lot of traffic if you can rank high for those terms, but likely few of those searchers are looking specifically for the kind of chocolate you sell.
Like every aspect of a successful business, you’ll need to craft a solid plan to how best to develop your SEO strategy.
The Avita Group, one of the leading digital marketing agencies in California, has over 30 years of experience in determining the proper strategies to develop quality SEO that will ultimately improve your website’s conversion rate that we’d like to share in this post.
So let’s discuss how to use the best SEO practices to improve your site’s search engine ranking and increase conversions. You’ll also learn about quick ways to get started with this strategy, as well as long-term solutions you can implement for better results.
What Is SEO?
SEO is a powerful marketing tool and determine where your website ranks for specific keywords you’re targeting.
A good SEO company will get you started with a strategy to identify keywords that will likely produce the most interested users driven to your site. These keywords should take into consideration what keywords your competitors are aiming for and finding the most suitable words and phrases with the lowest Keyword Difficulty.
How Do I Find the Right Keywords for My Site?
Once you have a good understanding of your target audience, it’s time to start targeting the right keywords. You can use a number of different tools to help you find the best keywords for your site, including:
- Google AdWords Keyword Planner tool
- Moz keyword research tool
Once you’ve selected a list of potential keywords, it’s important to analyze them and determine which ones are most relevant to your business.
You’ll want to consider factors such as search volume and competition. The higher the search volume and lower the competition, the better!
You should also make sure that the keywords you target are included in your website’s content and titles. If they’re not, you’ll have a difficult time ranking in search engine results pages (SERPs).
Once your pool of keywords have been established now is the time to filter these words into the most advantageous parts of your site:
- Title tags
- Meta Descriptions
- Photo Alt Tags
- Anchor text in blogs and other pages
Conversion optimization experts will tell you that once you’re ranking well for targeting keywords the work is only half done.
Now you have to convert the visitors into new leads.
How to Improve Conversion Rate on Your Website with SEO
There are many different techniques that you can use to improve the conversion rate of your website.
- Make sure that your site is properly optimized for mobile devices. According to recent studies, over 50% of all web traffic now comes from mobile devices. If your site isn’t optimized for mobile users, you’re missing out on a large chunk of potential visitors.
- Use the right keywords throughout your website.
- Make sure your website is user friendly and easy to navigate.
- Use social media to promote your website.
- Make sure your website is updated regularly with fresh content.
- Conduct keyword research to find the best keywords for your business.
- Invest in search engine optimization services to improve your ranking on search engines.
By having a properly optimized website with plenty of quality content that is rich in keywords and key phrases, you are giving yourself an excellent opportunity at being found by clients looking for exactly what your business offers.
The more good content you can place on your website, the better chance it has of ranking in search engines. SEO is one way to ensure that potential leads will be able to find you when they go searching
How Do I Write Quality Content?
One of the most important aspects of SEO is quality content.
The more good content you can place on your website, the better chance it has of ranking in search engines.
You want to make sure that your website has enough pages with information on them that are rich in keywords and key phrases for which people might be searching.
This will help you rank higher in SERPs, providing potential customers with an easy way to find you.
When writing content, the use of Artificial Intelligence in digital marketing has become a major talking point among internet marketing companies in Los Angeles and around the world.
Even you use an AI to write original or updated blog topic, you still need a human element. You have to make the facts are correct, the writing speaks to your target audience and, especially, that the keywords and anchor text is properly utilized.
Other tips to make your website more personable, accurate and thus favorable to Google, be sure to:
- Write for humans, not robots. Make sure your content is interesting and useful to read, not just full of keywords.
- Use keyword density correctly. Don’t overuse keywords or they will become ineffective and could even get your site penalized by Google.
- Use other marketing channels to promote your content. Share it on social media, email it to your subscribers, and include it in your offline marketing materials.
If you’re not sure how to get started with SEO or creating quality content, there are plenty of resources available online.
When it comes to improving the conversion rate of your website through SEO, it’s important to remember that quality content is key.
By including keyword-rich pages on your site that are interesting for users to read, you’re helping your site rank higher in search engine results pages and increasing the likelihood of leads converting into customers.
The marketing world has changed significantly in the last few years and we’ve seen a shift from traditional marketing to digital.
Marketing is no longer about telling people what you do, it’s about getting them to make an investment with your company by clicking on the buy button or filling out a lead form.
This means that SEO and conversion optimization are more important than ever before because they can help drive traffic to your website which will eventually convert into sales revenue for your business.
If you want some help figuring out how best to optimize both of these aspects of online marketing strategy, please get in touch with the Avita Group, a leading digital marketing agency in Los Angeles. We offer comprehensive services including SEO consulting and conversion rate optimization so we can help improve your business.
ABOUT AVITA GROUP
Avita Group is an award-winning digital marketing agency in Los Angeles. We specialize in organic Search Engine Optimization (SEO), Pay Per Click (PPC) campaign management, Online Reputation Management (ORM), website creation and conversion rate optimization.
The Avita Group team boasts a collective experience of over 30 years in the industry led by Founder and CEO, Brad Weber, and has worked with a variety of multi-million dollar companies to help them improve their ROI, build better brand awareness, and mitigate negative online reviews.
Contact us for a free consultation to evaluate how we can transform and elevate your business