Client: Assisted Living Education | Agency: The Avita Group

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Overview – AI Chatbot for Ecommerce

A leading provider of senior Assisted Living Education (ALE) and long-time client of Avita Group asked us to solve two pressing challenges:

• Minimize the daily volume of customer service phone calls
• Improve the online conversion rate of class purchases
• Automate after hours support if possible.

The ALE team was busy with repetitive inquiries about class schedules, pricing, and certification requirements. So we set out to find an AI chatbot solution for ecommerce that could serve as a front-line assistant—capable of answering FAQs, improving user experience, and ultimately driving more class enrollments.

AI Chatbot Development Solutions: Researching and Testing AI Chatbot Features

The Avita Group management team began by scouring the web for AI WordPress chatbot solutions, evaluating a wide array of chatbot vendors and chatbot competitors.

On the surface, many claimed to offer a variety of AI chatbot features, but our hands-on research quickly revealed that not all AI chatbot examples lived up to the promise.

Key Findings During Evaluation:

• Inferior AI Claims
  Many providers offered scripted bots with zero natural language processing. For example, Zendesk and LivePerson labeled their tools as AI but were primarily rule-based, did not incorporate website information into their LLM or relied heavily on human handoffs.
• Lack of Customization
  Some platforms like ManyChat and Drift offered limited customization in AI training. They often required users to work within rigid conversational flows and didn’t allow advanced tailoring to our client’s unique educational services.
• No Full-Site Indexing
  A critical requirement was the ability for the chatbot to fully crawl the client’s website—to answer questions about courses, certification requirements, and instructor credentials. Tools like Intercom and Zendesk Chat failed in this regard, requiring manual upload of FAQs or integration with limited knowledge bases.

Solution: Implementing ChatBot.com by LiveChat

After rigorous testing to find the best AI chatbots, ChatBot.com, owned by the reputable team at LiveChat.com, stood out as the most flexible and truly AI-capable solution for ecommerce websites. Here’s why:

• Full website content ingestion to understand the scope of services
• Visual builder for easy flow customization and user journey mapping
• Easily customizable to create your unique “chatbot persona”
• Integration with LiveChat for human escalation when needed
• Seamless implementation as an AI chatbot for WordPress, which is our clients’ preferred backend web platform

We initially implemented ChatBot.com on a staging server to simulate user interactions and fine-tune responses to common questions such as:

• “What are the prerequisites for this RCFE course?”
• “What’s my first step to getting an assisted living license?”
• “When are the next Continuing Education classes?”

Results After 4 Weeks

Call Volume Decreased by 50%
Customer service calls dropped from ~100 calls/day to fewer than 50, freeing staff to focus on high-priority issues.

Improved Productivity
The administrative team reported fewer interruptions and faster turnaround for essential operations.

Early Signs of Conversion Rate Improvement
While precise attribution remains challenging due to ChatBot’s limited link-tracking capabilities, user engagement through the bot indicates increased interest and confidence among prospects.

Enhanced SEO
We’ve spoken a lot about how good site speed and the overall quality of the User Experience (UX) has a great impact on organic SEO performance. By giving users an instant way to get questions answered or be quickly directed to the exact content they’re looking for, the user experience has been enhanced.

AI Chatbot Integration: The Avita Group Process

As one of our premier AI services, Avita Group offers complete AI chatbot implementation, integration and management.

This service includes:

1 – Installation for development and testing

We always do the initial install and testing on a staging or development server so that there’s no risk of stepping on anything that the live site is doing until we’re confident in the final design and ready to push it live.

2 – Customization of design and intent

We first determine if the intent of the AI chatbot is lead generation, customer support or an AI chatbot for ecommerce. From there, we customize the welcome message, question-and-response logic, and fallback replies.

3 – AI Chatbot learning

This is the most important part of the process where we tell the bot to crawl your site and start its learning process. We then spend hours throwing the most logical Frequently Asked Questions at the machine and rate each answer.

If answers to questions aren’t specific enough, we use the backend of the Chatbot’s dashboard to hone the answers manually. This is the training of the bot to get used to responding with the most logical and targeted answers.

4 – Website integration

Once the testing phase is approved and we have vetted the most frequently asked questions, we add the AI chatbot code to your website.

5 – Ongoing monitoring and managing

We have a team who read the chat logs daily to make sure the bot is delivering the most accurate responses, and humans interacting with the bot are leaving with an improved customer experience.

With any AI product, it’s important that humans watch what’s being delivered for accuracy and clarity. As such, we’re constantly refining aspects of the AI-generated conversational flow to assure that the bot is helping move the conversation forward in a productive manner.

By the way, we also offer services that turns your blogs into audio AI blogcasts to incresae user engagement.

Challenges and Lessons Learned

While the results have been promising, ChatBot.com does have some limitations:

• Link Tracking
  The bot doesn’t natively provide click-through data or conversion tracking when it shares URLs during conversations. This creates some opacity in measuring direct ROI.
• AI Training Still Requires Oversight
  Like all AI systems, continuous chatbot monitoring and refinement are necessary. The ability to tweak and customize answers manually has proven essential for maintaining accuracy and tone.

AI Chatbot Conclusion

The integration of ChatBot.com was a strategic success for both our ecommerce client and the Avita Group. By cutting support calls in half and improving the user experience on the website, ALE is now positioned to scale more efficiently.

With ongoing optimizations, the AI bot continues to evolve—getting smarter with each interaction.

For any education-based or service-heavy business overwhelmed by customer service inquiries, a well-implemented AI chatbot isn’t just a tool—it’s a strategic asset.

Avita Group – AI Chatbot for Ecommerce Specialists in Los Angeles

Avita Group is a long-tenured digital marketing company in Calabasas, California. Our clients often have had previous agency experiences and ultimately find a long-term home with Avita Group.

We offer fractional CMO services to boost your brand and your business by maximizing your SEO and PPC management, online reputation services, and using the best AI tools for business.

The Avita Group team boasts a collective experience of over 30 years in the industry led by Founder and CEO, Brad Weber, and has worked with a variety of multi-million dollar companies to help them improve their ROI, build better brand awareness, and mitigate negative online reviews.

Contact us for a free consultation to evaluate how we can transform and elevate your business.