Scott Shalin - Avita Group

Scott Schalin

Chief Operating Officer

Scott has spent the past 25 years executing goal-driven strategies in the digital marketing industry.

In the early days of the Internet evolution, Scott helped launch an entertainment and technology-forward company called Interactive Telecom Network (ITN) beginning as the company’s Creative Director. Scott eventually became the President of ITN which was ultimately sold to a publicly-traded entity.

He then became the President and Co-Owner of Herbal Groups Inc., a multi-million-dollar B-to-C company. Herbal Groups helped pioneer online marketing and sales of all-natural health and wellness products direct to consumers.

After 17 years with Herbal Groups, Scott sold his shares to become the COO of the Avita Group. At Avita Group, Scott brought his decades of SEO, PPC and other online marketing expertise to the successful Calabasas-based digital marketing firm.

Listening and understanding the concerns and goals of each client is one of Scott’s specialities. His philosophy is aligned with treating each client as if their business is his business. Putting your needs first drives Scott’s desire to succeed and improve your position in the marketplace.

When he’s not working closely with Avita Group’s clients to best understand their needs and exceed their goals, he enjoys cooking, ice cold martinis, Sunday’s NFL ticket and rocking his Spotify playlists during lengthy workouts.